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Performance Max campaigns allow you to automate many of your tasks, optimize your time and at the same time allows to access all Google Ads inventory from a single campaign.

Thanks to Responsive Search Ads This strategy is no longer necessary. Now, it is Google who tests for you, making life easier for you. Google will decide for you which texts to combine and display.

A/B testing is a fundamental technique to optimize your Google Ads campaigns. By testing different elements of your ads and analyzing the results, you can make informed decisions about what works and what doesn't.

There are many questions, similar to the above mentioned, that arise around our competitors. And Google provides us with valuable information through the Auction Insights Report. We'll analyze all this into detail in this article.

Most SEM Managers spend a lot of time optimizing the Ad Strength of their accounts, obeying Google's premises. You must comply as much as possible with the "Technical Requirements" that Google asks for to make good RSAs, but if you say things that do not interest your users, then you will not captivate them.

SEM managers have many tasks in their roof when it comes to managing and optimizing ad campaigns. From keyword research and ad writing to campaign management and analysis, there are many time-consuming tasks that SEM managers must tackle on a daily basis.