Latest blog posts
Tools and strategies modern teams need to help their companies grow.
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SEM Management
PMax Audiences: How to Reach More Customers
Audience configuration in Performance Max campaigns is a key element for properly guiding your investment. Learn how to use them to improve your results
Google Ads Info & Updates
Google Ads Changes in 2025 – What to Expect in 2026
In 2025, Google Ads became an AI-driven platform, transforming Search, Pmax, Shopping, and measurement through automation, transparency, and advanced bidding strategies, while increasing the importance of first-party data and creative quality.
Responsive Search Ads (RSA)
Creatives and Formulas for Your Ads Based on Your Business Goals
Dolnai explains how to craft ad creatives tailored to business goals, offering messages aligned with user intent and funnel stages for better performance.
SEM Management
Making a Bid For Profit: Stop Bidding on Revenue, Start Bidding on True Value
Bid to Profit tool attributes the real Contribution Margin down to the precise SKU level. This is the metric that matters, as it factors in all variable costs, giving you the most accurate picture of your true profit per product.
SEM Management
6 Biggest Wasted-Spend Traps in Google Ads
Review the 6 biggest wasted-spend traps in Google Ads: Broad Match without using negatives, poor feed hygiene, lack of testing in RSAs, wrong bidding signals, campaign overlap, ignored placements.
SEM Management
Everything a Google Ads (PMax + Search) Expert Needs to Know in 2025
Complete roadmap for learning PMax + Search in 2025. This Roadmap covers absolutely every single lever you can pull inside Google Ads.
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SEM Management
The key strategies to make AI Max for Search boost your sales
If you’re testing or considering AI Max for Search, check out this guide packed with strategies to grow your traffic while keeping your profitability intact.
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SEM Management
The PMax Black Box Pack
A practical playbook to see what Google PMax hides, fix leaks fast, and scale profitably. A proccess for auditing and optimizing PMax campaigns. Everything here is first-person and field-tested – the same steps I use with our clients and in our own campaigns.
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SEM Management
The midnight trap in your campaigns
Find out which hours and days make your investment most profitable on Google Ads with Dolnai.
SEM Management
6 Common PMax Misconceptions (And What Google Doesn’t Tell You)
Performance Max campaign requires much more than just adding resources and signals. Discover the most common mistakes that drain budgets in thousands of campaigns and how to avoid them with dolnai.
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Google Ads Info & Updates
AI Max for Search Campaigns
A solution that, in just one click, enhances targeting, ads and final urls. It allows you to run search campaigns without manually adding keywords or ads. The AI takes on the task of detecting user intent, generating ads, optimizing bids, and selecting landing pages in real time for each search.
SEM Management
Negative Keywords at Campaign Level in Performance Max
Negative Keywords at Campaign Level are available for PMax. Giving greater control, improved optimization, and the ability to block irrelevant search terms. This step-by-step guide explains how to set them up and how to take advantage.
SEM Management
Smart Bidding Exploration
Smart Bidding Exploration dynamically adjusts the target ROAS for search campaigns based on Google's artificial intelligence. It allows the system to bid more aggressively on certain searches that it considers valuable, even if they are initially more expensive.
SEM Management
Bidding strategies in Google Ads: A practical guide
The bidding strategy in Google Ads defines which searches your ads will appear for based on your traffic goal and how much you are willing to pay for it. It is very important to choose the right one to guide Google in directing your budget to meet your goals.
SEM Management
Align Your SEO and SEM Strategy
SEO and SEM traffic are interrelated and feed back into each other, i.e. one influences the other and vice versa. SEO data can give us valuable information to optimize our SEM traffic and vice versa.
SEM Management
Keyword Library: Invest Your Time and Budget Smarter in Google Ads
Keywords have much more potential than what you typically see in Google Ads. With Dolnai’s Keyword Library, you can cross-analyze data to discover which keywords are worth investing in — and which ones aren’t — based on your performance and your competitors
Google Ads Info & Updates
Double Serving in Google Ads
Google Ads faces a hidden crisis: “Double Serving” increases CPCs, lowers your CTR and Quality Score, inflates costs, and boosts Google’s revenue. Dolnai helps detect and reduce its impact.
SEM Management
Print Density in Google Ads: The Hidden Metric That Can Transform Your Campaign Performance
Print Density measures how many of the total ad impressions for a given keyword are yours, compared to all other advertisers bidding on the same keyword.
SEM Management
Performance Max Campaigns: Advantages of Each Channel and How to Exclude Them
Performance Max campaigns target search, display, video and shopping. Depending on your objective and strategy, some channels will suit you better than others. Find out according to performance which channel suits you and how to exclude them.
SEM Management
Optimize your Pmax Assets with Dolnai
How to optimize your pmax resources with dolnai to sell to get more conversions
SEM Management
Disable Google's Asset Automation
How to disable asset automation in your performance max campaigns. These resources usually have a worse performance than the resources created by the account manager.
SEM Management
Unlock Account-level Automated Assets Settings
Account-level Automated Assets Settings: These are 10 hidden settings that probably won’t move the needle but it’s important that you check them out to see the status of your configuration settings.
SEM Management
Brand Keywords, A Revolutionary Tax: Pay or Exclude?
Bidding on your own Brand Name is something no one likes to do. However it's a decision every advertiser has to take when it comes to Google Ads. Should I bid on my own Brand Name? We'll show you different reasons why you should consider it.
Case Studies
Barkibu, Top Pet Health Insurance
Find here one of our Case Studies. Dolnai helps Barkibu (a top pet health insurance company) boost PMax campaigns ensuring the best results in Google Ads.
Responsive Search Ads (RSA)
Ad Strength, Is It a Vanity Metric?
Is there a correlation between Ad Strength and Campaign performance? Yes, there is a correlation between AdStrength and the KPIs of your campaigns. The more enriched the ad, the better its conversion performance.
SEM Management
How to Exclude Keywords in Performance Max Campaigns
Negative Keywords in Performance Max campaigns is something really important to keep in mind when optimizing this type of campaigns. You can Exclude Keywords in PMax. Learn how to exclude negative keywords in Google Ads Performance Max Campagins.
Dolnai Support
Search Campaigns Full Report (Dolnai Support)
Support guide of a Dolnai Full Search Report
SEM Management
How to Exclude Parked Domains in your Google Ads Campaigns
Parked domains are those domains that are "currently not in use". Well...many of them, those which serve ads,...they are indeed being used to make money out of you, poor advertiser. Learn how to exlude them from your Google Ads campaigns.
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SEM Management
PMax Competitive Metrics: Discover your Competitors in Performance Max Campaigns Google Ads
Discover your competitors are in Performance Max campaigns in Google Ads. Do you know who you are competing against in Search and Shopping networks with regards to Performance Max campaigns?
SEM Management
Product Titles in PMax Shopping: Improve Product Performance
For all of you who run PMax Shopping or Standard Shopping campaigns, now you will be able to analyze which Product Title worked best in a certain period of time in your Performance Max campaigns.
SEM Management
DOLNAI Takes Over Script Functions
we are going to explore the difference between what a script offers and what Dolnai's tool provides. You'll quickly realize that it makes no sense to opt for scripts when Dolnai's service is available.
SEM Management
Basic Tasks to Manage a Google Ads Account
Knowing the priority tasks for managing a google ads account is essential. The key to success is to continually optimize the account based on its performance and to keep up to date.
SEM Management
How can Performance Max Campaigns increase your sales?
PMax Campaigns are supossed to increase conversions and value. Google AI optimises your budget and bids across Google channels in real-time to help drive more conversions. Find new and high-value customers.
SEM Management
What Type of Campaign to use to Advertise my Business?
There are different types of Google Ads Campaigns to advertise. The right one depends on the audience you want to target and what is your goal. Taking into account the amount of time and investment you are going to spend on this platform can help you choose one type or another.
SEM Management
Top Tips to Boost Your Sales in Google Ads
We solve the most frequent doubts that arise when starting to work with Google Ads. Maximize the profitability of your investment without wasting your time.
SEM Management
Should I Add Brand Keywords?
Including brand keywords reduces the CPC on your account. Find out how and when to add them to protect your brand image.
SEM Management
How to structure Google Ads Campaigns
Find out how to structure your Google Ads account. Make the most of your investment. get more clicks from more qualified users and boost your sales
SEM Management
How much should I invest in Google Ads?
The investment you should make in Google Ads depends on many factors. Knowing your target, the market and making continuous adjustments are basic. Not always double the investment means double the sales.
Google Ads Info & Updates
Google Ads Editor Latest Version 2.7: Discover the New and Deprecated Features
Discover the Google Ads Editor Latest Version 2.7 and its new and deprecated features.
SEM Management
Spy on All Your Competitors' Ads
Spy on your competitors' ads. Discover who are your competitors in Google Ads and visualize their ads with Dolnai Competitors Tool.
SEM Management
PMax Product Segmentation
We dive into PMax Product Segmentation. And how to automate it. Did you know that you can automatically segment your products based on their performance on Google Ads?
Responsive Search Ads (RSA)
How to Create Ad Customizers for Responsive Search Ads
With regards to Responsive Search Ads the setup for ad customizers is different from text ads. As from May 31st 2024, ad customizers will only be available for Responsive Search Ads.
SEM Management
When to use PMax and When to use Shopping Standard?
Factors to consider when deciding whether to use Pmax campaigns and what requirements my account must meet to be profitable
Google Ads Info & Updates
Google Ads to Phase Out Ad Customizers
Google Ads announces the end of Ad Customizers for text ads, expanded text ads, and dynamic search ads. These Ad Customizers will stop working as of May 31, 2024.
SEM Management
Are Your Google Ads Accounts Competing Against Each Other?
How to analyze if your accounts are competing for the same traffic and how to avoid it to reduce CPCs
SEM Management
PMax Search Terms: Unlock the Full Potential of Performance Max
Understanding and optimizing search terms is crucial for maximizing the performance of your Performance Max campaigns. Search terms provide valuable insights into the intent of your audience and can help you refine your campaign strategy to drive better results and higher ROI.
SEM Management
Performance Max Campaign Metrics Split by Channels/Networks
Google Ads PMax Performance Metrics Split by Networks/Channels. Finally, advertisers are able to see performance metrics by channel in their Performance Max campaigns. See the Budget Allocation across networks in PMax.
SEM Management
Performance Max Ad Schedule & Locations
Check your PMax Ad Schedule and Locations and decide When and Where to show your PMax Ads. Is it possible to make bid adjustments based on Ad Schedule or Locations in Performance Max campaigns? No, it is not allowed in the pmax context.
Responsive Search Ads (RSA)
One Headline Responsive Search Ads | Google Asset Changes
Google Search Ads asset changes. In February 1, 2024 Google announced some changes regarding Search Ads: One Headline Responsive Search Ads, Campaign Level Headlines and Descriptions and Dynamic images, sitelinks, callouts and structured snippets.
SEM Management
Understanding Negative Keywords in Google Ads: Definition, Benefits, and Types
In this post, we'll delve into the definition and functionality of negative keywords, exploring when they are most useful. Negative keywords are essential for filtering out irrelevant search queries in your campaigns...
SEM Management
How to Exclude Placements in PMax Campaigns
Performance Max Placements Exclusion in Google Ads is essential, but many are not aware of it. Although PMax Placements exclusions are only possible at the account level, it is advisable to remove unwanted locations. Learn more about how to exclude placements in Performance Max.
SEM Management
How to Pull Asset Performance Metrics for PMax Campaigns
Learn how to pull asset performance metrics for PMax Campaigns in Google Ads. We are going to shed some light over Performance Max campaigns so that you are no longer hand-cuffed when it comes to analyzing, optimizing and reporting on Google Ads PMax campaigns.
SEM Management
Ad Text Specifications for Google Ads Performance Max
Mastering the art of Asset Groups empowers your Performance Max campaign to dynamically adapt and resonate across various Google Ads channels.
SEM Management
Maximizing Your Performance Max Campaign: A Guide to Excluding Brand Terms
Brand Exclusions option within Performance Max Campaigns. In this guide, we'll walk you through the steps to leverage this powerful tool for a more targeted and impactful advertising strategy.
Google Ads Info & Updates
New Google Performance Max "Search Themes"
Google Ads Performance Max is now taking things a step further with the Ssearch Themes beta. This feature empowers advertisers to have a more hands-on role in steering their campaigns, particularly towards placements that might have previously eluded them.
Google Ads Info & Updates
Google's New Features to Empower Small Advertisers
Now, merchants in Google Ads can highlight their small business status through a new "small business" attribute on Google Search and Google Maps.
SEM Management
Do You Know How Your Customers Search for the Services You Offer?
Understanding how your potential customers search for you and what words they use is crucial to create a winning strategy in your Google Ads account. By using keywords and ad messages that your potential customers can relate to.
Google Ads Info & Updates
How Google Altered Ad Auctions to Increase Your CPCs
Recently, during a federal antitrust trial, a statement by Jerry Dischler, the Vice President of Advertising Products at Google, came to light. In this statement, he claimed that Alphabet Inc., Google's parent company, has made significant adjustments to its advertising auctions...
SEM Management
Analyzing a Search Term report without dying in the process
How to quickly analyze the Search Terms report with Dolnai's technology to find potential negative keywords and understand the real impact of each term. Take advantage of the N-gram analysis approach to detect patterns within your Search Terms report.
SEM Management
7 KPIs to Check in Your Google Ads Account
Get to know 7 of the most important KPIs to check in your Google Ads account in order to get the best results as possible. Always have in mind: Impression Share, Cost per Click (CPC), ROAS (Retur on Ad Spend), Cost/Conv. (CPA), CTR (Click-Through Rate).
Google Ads Info & Updates
Everything You Need to Know about Exact Match in Google Ads
Google Ads Exact Match type allows your keywords to be triggered only when the user's Search Term matches the Keyword, or at least that's what was thought until some time ago 😲. Continuous and recent modifications by Google have made this type of match...
Responsive Search Ads (RSA)
Get Original Ads with Selling Messages
To get a conversion on Google Ads, the user's search must trigger a keyword that displays an ad referring to the product they've searched and expect to find. If they click, it should take them to a website where they can find what they need. If not, you won't convert and the click will be lost.
SEM Management
Get Real and Complete Information about your Competitors
The information that google ads gives about your competitors is not complete. It doesn't show all competitors and KPIs in numbers compared to your account, something you can get in Dolnai.
SEM Management
Optimizing Keyword Structure
It is very important to take care of the structure of your Google Ads account. Avoid duplicate keywords, match type issues or words with errors in their terms.
SEM Management
How to Download the Auction Insigths Report
Step-by-step guide to download the auction insigths report of the new Google Ads platform
SEM Management
Compare Your TOP 10 Competitors
Get more real information about your competitors than you can get on the google ads platform. KPIs based on your real account and on all your competitors.
SEM Management
Add Cross Negative Keywords to trigger the Appropriate Ad group
Dolnai has developed an algorithm to find negative keywords at ad group level to redirect searches to the most appropriate and specific ad group in order to improve your CTR.
SEM Management
Keywords with the Potential to Get more Conversions
Most conversions are focused on a few keywords. Optimize the assigned budget is essential to obtain more benefits. Dolnai helps you locate these opportunities and increase your profits
SEM Management
Find Negative Keywords Faster with Dolnai
Reading a search term report takes a lot of time, it's boring and it's not easy to know the real impact of the keywords added as negative keywords. With Cloud Words you can see each isolated term with its aggregated KPIs, so you'll finish negating much faster.
Responsive Search Ads (RSA)
How to Create Responsive Search Ads from the Google Ads Interface
How to create Responsive Search Ads (RSA) from Google Ads interface, step by step. In this article we explain how to create RSA ads manually from Google Ads.
Responsive Search Ads (RSA)
How to Create Responsive Search Ads with Google Ads Editor
Google Ads Editor tool allows us to make bulk changes in our Google Ads accounts. Learn How to create Responsive Search Ads (RSA) using Google Ads Editor.
Responsive Search Ads (RSA)
How to Create Responsive Search Ads Using Dolnai AdCreator
This is the only method that trully CREATES ads from scratch and optimizes the existing ones. Take advantage of Artificial Intelligence to improve your Google Ads with Dolnai AdCreator.
Responsive Search Ads (RSA)
Complete Guide: Responsive Search Ads 2025
Complete and up-to-date guide about Google Ads Responsive Search Ads. Everything you need to know to create, analyze and optimize RSA Ads in 2024.
SEM Management
Striving for Creativity with Artificial Intelligence
Generative A.I. tools can help you get AI-powered ad copies tailored to your ads and based on ad performance. Artificial Intelligence is allowing Digital Marketers to look at other areas of accounts and be more strategic in a way that they probably wouldn't have done in the past.
Google Ads Info & Updates
Google Ads Automatically Created Assets
Google Ads Automated Assets is a new feature, currently in the beta phase, which provides advertisers with headlines and descriptions that add up to those created in Google Ads interface.
SEM Management
Keep Google From Disapproving Your Ads
What are the reasons why Google may disapprove your ads? Some of the reasons are: include telephone numbers, improper mention of brand names, specific products and services
SEM Management
Do you optimize TIME properly as an SEM Manager?
What are the tasks of a SEM Manager? Analyzing and managing accounts, updating creatives, optimizing structure and bids, reporting to clients, working to obtain new accounts, staying up-to-date on industry news, and creating commercial strategies, among others.
Responsive Search Ads (RSA)
Achieve 2940 Combinations in Each RSA
How many headline combinations can a Responsive Search Ad have? RSA Ads optimization is still needed. It is hard to get 15 good headlines at first and once you get them there is still a chance that some of those headlines will not be shown.
SEM Management
Should I Create Performance Max Campaigns?
Performance Max campaigns allow you to automate many of your tasks, optimize your time and at the same time allows to access all Google Ads inventory from a single campaign.
Responsive Search Ads (RSA)
Google Will A/B Test Your Ads For You
Thanks to Responsive Search Ads This strategy is no longer necessary. Now, it is Google who tests for you, making life easier for you. Google will decide for you which texts to combine and display.
Responsive Search Ads (RSA)
Google Ads A/B Testing
A/B testing is a fundamental technique to optimize your Google Ads campaigns. By testing different elements of your ads and analyzing the results, you can make informed decisions about what works and what doesn't.
SEM Management
How Many Impressions Do My Competitors Have?
There are many questions, similar to the above mentioned, that arise around our competitors. And Google provides us with valuable information through the Auction Insights Report. We'll analyze all this into detail in this article.
Responsive Search Ads (RSA)
Is RSA Ad Strength a trap?
Most SEM Managers spend a lot of time optimizing the Ad Strength of their accounts, obeying Google's premises. You must comply as much as possible with the "Technical Requirements" that Google asks for to make good RSAs, but if you say things that do not interest your users, then you will not captivate them.
SEM Management
The 4 Tasks in Which SEM Managers Consume Most of Their Time
SEM managers have many tasks in their roof when it comes to managing and optimizing ad campaigns. From keyword research and ad writing to campaign management and analysis, there are many time-consuming tasks that SEM managers must tackle on a daily basis.
SEM Management
Spellcheck Keyword
It is important to always take care of the spelling of the keywords, especially when the ad text includes keyword insertion, because if a keyword with misspellings is activated, these will appear in the ad, providing a bad image to the consumer.
SEM Management
How Do I Find Search Terms that Don't Convert?
Ussing Tools to help you to find negative keywords is a great resource to optimize your search ad accounts. Dolnai has an algorithm called Cloud Words, included in his Ad Creator Tool, will allow you to have a list of all the words in the search term report with their KPIs added
SEM Management
Afraid to Use Google Ads Tools to Multiply Your Performance?
Tools that help SEM account managers can be a great ally. Although they are sometimes perceived as threatening or tedious, they can help you optimize your time and go much further than manual tasks.
SEM Management
Protect Your Brand Name From Your Competitors
How to protect your brand name from your competitors bidding on it. Tips on how to structure your account to reduce your CPCs. Keywords that mention your own brand name are cheaper than more generic ones.
Responsive Search Ads (RSA)
Pinning Headlines and Descriptions in Responsive Search Ads
When you create responsive search ads you can force certain headlines and descriptions to always appear in the same position. We explain how to do it, what Google thinks about this practice and how to avoid blocking texts and suffer penalties in the ad strenght by Google.
SEM Management
Improve your Ad Ranking
Improve the quality level of your account through search term -KW-Ad-LP correlation with a careful structure and quality ads. Don't rely on formulaic theories that have not been confirmed and work on your account.
SEM Management
Benefits of DSA Campaigns
Dynamic Search Ads (DSA) are used to locate customers who are looking for your product or service but do not it included as a keyword. An excellent way to save time and get relevant traffic.
SEM Management
Negative KW Issues
Dolnai's tool will help you detect all the conflicting negative words that are blocking your keywords and hurting your traffic.
SEM Management
Optimize your Audiences in Google Ads
Audiences in Google Ads allows you to segment users based on different criteria and reach the right user with the right message for less and better.
Responsive Search Ads (RSA)
How Do I Know Which Assets are Performing Well in my Ads?
Dolnai offers the possibility to analyze the performance of each asset of each ad individually to know which ones are chosen by Google and which ones should be modified to create better ads.
Responsive Search Ads (RSA)
How Responsive Search Ads Perform
Responsive Search ads are more complex, with 15 titles and 4 descriptions you can reach more customers.
SEM Management
Understanding Landing Page Security: HTTP and HTTPS
To know if your site is safe, you should go to the beginning of the web address and check thty the final url is https:// instead of http://
SEM Management
How to Find and Fix 404 Errors
The 404 code is a "server status message" (status code) that appears when a user tries to access a site that does not exist
Google Ads Info & Updates
Do you trust Google with broad match?
Broad match is a type of KeyWord match which is often recommended when an account is just starting up, has low traffic, etc.... However, there are Risks to bidding on Broad Match as you will be targeting a broader audience than using other KeyWord match options.
Responsive Search Ads (RSA)
An Excellent Ad Strenght does not Guarantee a Great Ad Performance
Your ads are written for people, Google uses technology, it does not have feelings, its algorithm is not able to feel a text as people do
Master Google Ads: Detect the issues in your account and improve results instantly
You’ll optimize Google Ads with intelligent decisions: Dolnai analyzes your account in depth, identifies critical inefficiencies, and guides you step by step to improve performance without wasting time.
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Try it for free
Our tools filter out the noise and highlight the insights that actually drive growth — so you make smarter decisions, faster.
Apply recommendations
Our tools reveal real trends, customer behavior, and opportunities — helping you stay ahead in a constantly shifting landscape.
Multiply conversions
Captivate your clientsDeliver the right message at the right moment using insights that truly resonate.
Gain clearer insights, improve performance instantly, and simplify your entire campaign management.
Reduce CPA
Reduce CPA by optimizing spend toward your highest-value audiences.
Save management time
Increase conversions through data-driven targeting and clearer insights.
Increase conversions
It works just as well for small accounts as for accounts managing millions.
Frequently asked questions
Is there a free trial available?
Yes. Precisely because you have experience. You know Google Ads is unpredictable, every account behaves differently, and Google hides things even when you try hard to find them. Dolnai shows you what isn’t visible and what’s making you lose money. It’s not about knowing more—it’s about seeing what others can’t.
Is Dolnai going to change my structure or touch my campaigns?
Not a chance. Your campaigns are yours. Dolnai doesn’t touch anything. What it does do is show you where the problem is, what’s causing it, and how to fix it. You stay in control. We give you the clarity Google Ads doesn’t.
“Does this replace Google Ads or the way I work?”
No, and that’s a good thing. We don’t want to replace you—we want to empower you. Dolnai doesn’t compete with you or with Google Ads: it helps you make better decisions without wasting time digging through reports written in a language only Kafka would understand.
How long will it take to see results?
Clarity: minutes. Real improvements: depends on how fast you apply what Dolnai shows you. When you fix the critical issues, results come quickly. Campaigns respond. CPA drops. Life gets better.
What if my account is already well optimized?
Great—you’ll see it. But let me tell you something… there’s always something. Always. Even in accounts that look like Swiss clocks we find leaks, conflicts, and small issues that cost money every month. Dolnai is that honest friend who tells you the truth without sugarcoating.
“Is this useful for agencies too?”
It’s gold for agencies. If you manage multiple accounts, Dolnai is like having an analyst working 24/7 who never gets tired, never makes mistakes, and never writes reports just to justify their salary. You audit faster, retain clients better, and close more deals.
Do I need to be technical to understand Dolnai?
No. You don’t need a master’s degree. Dolnai speaks clearly: “this is wrong because of this, and here’s how to fix it.” Period. No weird jargon, no graphs that look like an ECG.
What if I don’t like it or it’s not what I expected?
No strings attached. You can join, test, explore, review, analyze, and if it doesn’t deliver real value… you leave. But fair warning: once you see what Dolnai uncovers, there’s no going back.
How is it different from other tools?
Because it doesn’t give you data for the sake of data. It gives you action. It tells you what hurts, where it hurts, and how to stop losing money. Most tools show charts. Dolnai shows opportunities. That’s why our customers use it every month.
Why doesn’t Google show these things?
Because it’s not in their interest. Google wants clicks. We want results for you. That’s the difference.
Is there a minimum contract period?
“Is there a minimum contract period?”.
Is Google going to get upset with me for using this?
No. We’re a Google Tech Partner. Google knows that when campaigns improve, clients are happier and end up investing more to increase sales. It’s a win-win for everyone.
If I press a button, will the campaigns automatically improve with Dolnai?
No. We’re too old to lie. We treat our clients with respect. If you’re looking for a magic button, we’re not your solution. We help you improve by giving you superpowers to see what you couldn’t see before. But your judgment is still needed.
Don’t scripts basically do the same?
If only. Scripts are patches. Small alerts. Mini alarms that trigger without context and that you have to interpret. Dolnai gives you the full diagnosis: what’s wrong, why it’s wrong, how much it’s costing you, and what you should fix first. Scripts leave you with more questions than answers. Dolnai leaves you with a clear plan to improve performance.
So… what does Dolnai have that a script doesn’t?
Everything. Dolnai analyzes hundreds of critical points at once, groups issues, prioritizes tasks, detects invisible blockages, duplications, structural errors, toxic hours, useless keywords, and opportunities no script can see or understand. Scripts are isolated tools. Dolnai is a full system designed to optimize real campaigns—not to make you feel “techie.” Yes, Dolnai costs money, but it provides far more value than it costs.
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