For advanced SEM Managers

The bidding strategy in Google Ads defines which searches your ads will appear for based on your traffic goal and how much you are willing to pay for it. It is very important to choose the right one to guide Google in directing your budget to meet your goals.

July 24, 2025

SEM Management

Bidding strategies in Google Ads: A practical guide

SEO and SEM traffic are interrelated and feed back into each other, i.e. one influences the other and vice versa. SEO data can give us valuable information to optimize our SEM traffic and vice versa.

July 24, 2025

SEM Management

Align Your SEO and SEM Strategy

Keywords have much more potential than what you typically see in Google Ads. With Dolnai’s Keyword Library, you can cross-analyze data to discover which keywords are worth investing in — and which ones aren’t — based on your performance and your competitors

June 26, 2025

SEM Management

Keyword Library: Invest Your Time and Budget Smarter in Google Ads

Google Ads faces a hidden crisis: “Double Serving” increases CPCs, lowers your CTR and Quality Score, inflates costs, and boosts Google’s revenue. Dolnai helps detect and reduce its impact.

June 3, 2025

Google Ads Info & Updates

Double Serving in Google Ads

Manuerl Arrufat

Print Density measures how many of the total ad impressions for a given keyword are yours, compared to all other advertisers bidding on the same keyword.

June 3, 2025

SEM Management

Print Density in Google Ads: The Hidden Metric That Can Transform Your Campaign Performance

Performance Max campaigns target search, display, video and shopping. Depending on your objective and strategy, some channels will suit you better than others. Find out according to performance which channel suits you and how to exclude them.

May 23, 2025

SEM Management

Performance Max Campaigns: Advantages of Each Channel and How to Exclude Them

Tips you can't miss to sell more in performance max campaigns

SEM Management

Pmax Good Practice Guide

How to optimize your pmax resources with dolnai to sell to get more conversions

SEM Management

Optimize your Pmax Assets with Dolnai

How to disable asset automation in your performance max campaigns. These resources usually have a worse performance than the resources created by the account manager.

SEM Management

Disable Google's Asset Automation

Account-level Automated Assets Settings‍: These are 10 hidden settings that probably won’t move the needle but it’s important that you check them out to see the status of your configuration settings.

SEM Management

Unlock Account-level Automated Assets Settings

Bidding on your own Brand Name is something no one likes to do. However it's a decision every advertiser has to take when it comes to Google Ads. Should I bid on my own Brand Name? We'll show you different reasons why you should consider it.

March 21, 2025

SEM Management

Brand Keywords, A Revolutionary Tax: Pay or Exclude?

Find here one of our Case Studies. Dolnai helps Barkibu (a top pet health insurance company) boost PMax campaigns ensuring the best results in Google Ads.

March 3, 2025

Case Studies

Barkibu, Top Pet Health Insurance

Is there a correlation between Ad Strength and Campaign performance? Yes, there is a correlation between AdStrength and the KPIs of your campaigns. The more enriched the ad, the better its conversion performance.

February 18, 2025

Responsive Search Ads (RSA)

Ad Strength, Is It a Vanity Metric?

Negative Keywords in Performance Max campaigns is something really important to keep in mind when optimizing this type of campaigns. You can Exclude Keywords in PMax. Learn how to exclude negative keywords in Google Ads Performance Max Campagins.

February 14, 2025

SEM Management

How to Exclude Keywords in Performance Max Campaigns

Support guide of a Dolnai Full Search Report

December 10, 2024

Dolnai Support

Search Campaigns Full Report (Dolnai Support)

Parked domains are those domains that are "currently not in use". Well...many of them, those which serve ads,...they are indeed being used to make money out of you, poor advertiser. Learn how to exlude them from your Google Ads campaigns.

November 8, 2024

SEM Management

How to Exclude Parked Domains in your Google Ads Campaigns

Discover your competitors are in Performance Max campaigns in Google Ads. Do you know who you are competing against in Search and Shopping networks with regards to Performance Max campaigns?

November 4, 2024

SEM Management

PMax Competitive Metrics: Discover your Competitors in Performance Max Campaigns Google Ads

For all of you who run PMax Shopping or Standard Shopping campaigns, now you will be able to analyze which Product Title worked best in a certain period of time in your Performance Max campaigns.

October 29, 2024

SEM Management

Product Titles in PMax Shopping: Improve Product Performance

we are going to explore the difference between what a script offers and what Dolnai's tool provides. You'll quickly realize that it makes no sense to opt for scripts when Dolnai's service is available.

October 23, 2024

SEM Management

DOLNAI Takes Over Script Functions

Knowing the priority tasks for managing a google ads account is essential. The key to success is to continually optimize the account based on its performance and to keep up to date.

October 22, 2024

SEM Management

Basic Tasks to Manage a Google Ads Account

PMax Campaigns are supossed to increase conversions and value. Google AI optimises your budget and bids across Google channels in real-time to help drive more conversions. Find new and high-value customers.

October 16, 2024

SEM Management

How can Performance Max Campaigns increase your sales?

The investment you should make in Google Ads depends on many factors. Knowing your target, the market and making continuous adjustments are basic. Not always double the investment means double the sales.

October 16, 2024

SEM Management

How much should I invest in Google Ads?

We solve the most frequent doubts that arise when starting to work with Google Ads. Maximize the profitability of your investment without wasting your time.

SEM Management

Top Tips to Boost Your Sales in Google Ads

Cristina Jiménes Gómez

There are different types of Google Ads Campaigns to advertise. The right one depends on the audience you want to target and what is your goal. Taking into account the amount of time and investment you are going to spend on this platform can help you choose one type or another.

SEM Management

What Type of Campaign to use to Advertise my Business?

Find out how to structure your Google Ads account. Make the most of your investment. get more clicks from more qualified users and boost your sales

SEM Management

How to structure Google Ads Campaigns

Discover the Google Ads Editor Latest Version 2.7 and its new and deprecated features.

Google Ads Info & Updates

Google Ads Editor Latest Version 2.7: Discover the New and Deprecated Features

Spy on your competitors' ads. Discover who are your competitors in Google Ads and visualize their ads with Dolnai Competitors Tool.

September 26, 2024

SEM Management

Spy on All Your Competitors' Ads

We dive into PMax Product Segmentation. And how to automate it. Did you know that you can automatically segment your products based on their performance on Google Ads?

August 14, 2024

SEM Management

PMax Product Segmentation

Factors to consider when deciding whether to use Pmax campaigns and what requirements my account must meet to be profitable

June 7, 2024

SEM Management

When to use PMax and When to use Shopping Standard?

How to analyze if your accounts are competing for the same traffic and how to avoid it to reduce CPCs

April 18, 2024

SEM Management

Are Your Google Ads Accounts Competing Against Each Other?

Google Ads announces the end of Ad Customizers for text ads, expanded text ads, and dynamic search ads. These Ad Customizers will stop working as of May 31, 2024.

April 17, 2024

Google Ads Info & Updates

Google Ads to Phase Out Ad Customizers

Understanding and optimizing search terms is crucial for maximizing the performance of your Performance Max campaigns. Search terms provide valuable insights into the intent of your audience and can help you refine your campaign strategy to drive better results and higher ROI.

April 17, 2024

SEM Management

PMax Search Terms: Unlock the Full Potential of Performance Max

The latest version of Google Ads Editor 2.6 not only introduces cutting-edge features but also bids farewell to outdated elements, reflecting Google's commitment to enhancing user experience.

March 21, 2024

Google Ads Info & Updates

Google Ads Editor 2.6: A Dive into the Latest Features

Google Ads PMax Performance Metrics Split by Networks/Channels. Finally, advertisers are able to see performance metrics by channel in their Performance Max campaigns. See the Budget Allocation across networks in PMax.

March 5, 2024

SEM Management

Performance Max Campaign Metrics Split by Channels/Networks

Check your PMax Ad Schedule and Locations and decide When and Where to show your PMax Ads. Is it possible to make bid adjustments based on Ad Schedule or Locations in Performance Max campaigns? No, it is not allowed in the pmax context.

February 16, 2024

SEM Management

Performance Max Ad Schedule & Locations

Google Search Ads asset changes. In February 1, 2024 Google announced some changes regarding Search Ads: One Headline Responsive Search Ads, Campaign Level Headlines and Descriptions and Dynamic images, sitelinks, callouts and structured snippets.

February 9, 2024

Responsive Search Ads (RSA)

One Headline Responsive Search Ads | Google Asset Changes

‍In this post, we'll delve into the definition and functionality of negative keywords, exploring when they are most useful. Negative keywords are essential for filtering out irrelevant search queries in your campaigns...

February 5, 2024

SEM Management

Understanding Negative Keywords in Google Ads: Definition, Benefits, and Types

Performance Max Placements Exclusion in Google Ads is essential, but many are not aware of it. Although PMax Placements exclusions are only possible at the account level, it is advisable to remove unwanted locations. Learn more about how to exclude placements in Performance Max.

January 3, 2024

SEM Management

How to Exclude Placements in PMax Campaigns

Learn how to pull asset performance metrics for PMax Campaigns in Google Ads. We are going to shed some light over Performance Max campaigns so that you are no longer hand-cuffed when it comes to analyzing, optimizing and reporting on Google Ads PMax campaigns.

December 20, 2023

SEM Management

How to Pull Asset Performance Metrics for PMax Campaigns

Mastering the art of Asset Groups empowers your Performance Max campaign to dynamically adapt and resonate across various Google Ads channels.

December 14, 2023

SEM Management

Ad Text Specifications for Google Ads Performance Max

Brand Exclusions option within Performance Max Campaigns. In this guide, we'll walk you through the steps to leverage this powerful tool for a more targeted and impactful advertising strategy.

November 17, 2023

SEM Management

Maximizing Your Performance Max Campaign: A Guide to Excluding Brand Terms

Google Ads Editor version 2.5 recent update comes packed with a slew of new features that promise to enhance the user experience and streamline the advertising process.

November 15, 2023

Google Ads Info & Updates

Google Ads Editor Latest Version 2.5: New Features Unveiled

Understanding how your potential customers search for you and what words they use is crucial to create a winning strategy in your Google Ads account. By using keywords and ad messages that your potential customers can relate to.

November 8, 2023

SEM Management

Do You Know How Your Customers Search for the Services You Offer?

Now, merchants in Google Ads can highlight their small business status through a new "small business" attribute on Google Search and Google Maps.

November 6, 2023

Google Ads Info & Updates

Google's New Features to Empower Small Advertisers

Google Ads Performance Max is now taking things a step further with the Ssearch Themes beta. This feature empowers advertisers to have a more hands-on role in steering their campaigns, particularly towards placements that might have previously eluded them.

November 6, 2023

Google Ads Info & Updates

New Google Performance Max "Search Themes"

Recently, during a federal antitrust trial, a statement by Jerry Dischler, the Vice President of Advertising Products at Google, came to light. In this statement, he claimed that Alphabet Inc., Google's parent company, has made significant adjustments to its advertising auctions...

November 6, 2023

Google Ads Info & Updates

How Google Altered Ad Auctions to Increase Your CPCs

How to quickly analyze the Search Terms report with Dolnai's technology to find potential negative keywords and understand the real impact of each term. Take advantage of the N-gram analysis approach to detect patterns within your Search Terms report.

October 9, 2023

SEM Management

Analyzing a Search Term report without dying in the process

Get to know 7 of the most important KPIs to check in your Google Ads account in order to get the best results as possible. Always have in mind: Impression Share, Cost per Click (CPC), ROAS (Retur on Ad Spend), Cost/Conv. (CPA), CTR (Click-Through Rate).

October 3, 2023

SEM Management

7 KPIs to Check in Your Google Ads Account

Google Ads Exact Match type allows your keywords to be triggered only when the user's Search Term matches the Keyword, or at least that's what was thought until some time ago 😲. Continuous and recent modifications by Google have made this type of match...

October 3, 2023

Google Ads Info & Updates

Everything You Need to Know about Exact Match in Google Ads

To get a conversion on Google Ads, the user's search must trigger a keyword that displays an ad referring to the product they've searched and expect to find. If they click, it should take them to a website where they can find what they need. If not, you won't convert and the click will be lost.

September 18, 2023

Responsive Search Ads (RSA)

Get Original Ads with Selling Messages

The information that google ads gives about your competitors is not complete. It doesn't show all competitors and KPIs in numbers compared to your account, something you can get in Dolnai.‍

August 4, 2023

SEM Management

Get Real and Complete Information about your Competitors

Step-by-step guide to download the auction insigths report of the new Google Ads platform

July 19, 2023

SEM Management

How to Download the Auction Insigths Report

Get more real information about your competitors than you can get on the google ads platform. KPIs based on your real account and on all your competitors.

July 18, 2023

SEM Management

Compare Your TOP 10 Competitors

It is very important to take care of the structure of your Google Ads account. Avoid duplicate keywords, match type issues or words with errors in their terms.‍

July 18, 2023

SEM Management

Optimizing Keyword Structure

Dolnai has developed an algorithm to find negative keywords at ad group level to redirect searches to the most appropriate and specific ad group in order to improve your CTR.

July 18, 2023

SEM Management

Add Cross Negative Keywords to trigger the Appropriate Ad group

Reading a search term report takes a lot of time, it's boring and it's not easy to know the real impact of the keywords added as negative keywords. With Cloud Words you can see each isolated term with its aggregated KPIs, so you'll finish negating much faster.

July 17, 2023

SEM Management

Find Negative Keywords Faster with Dolnai

Most conversions are focused on a few keywords. Optimize the assigned budget is essential to obtain more benefits. Dolnai helps you locate these opportunities and increase your profits

July 13, 2023

SEM Management

Keywords with the Potential to Get more Conversions

This is the only method that trully CREATES ads from scratch and optimizes the existing ones. Take advantage of Artificial Intelligence to improve your Google Ads with Dolnai AdCreator.

July 13, 2023

Responsive Search Ads (RSA)

How to Create Responsive Search Ads Using Dolnai AdCreator

Google Ads Editor tool allows us to make bulk changes in our Google Ads accounts. Learn How to create Responsive Search Ads (RSA) using Google Ads Editor.

Responsive Search Ads (RSA)

How to Create Responsive Search Ads with Google Ads Editor

How to create Responsive Search Ads (RSA) from Google Ads interface, step by step. In this article we explain how to create RSA ads manually from Google Ads.

Responsive Search Ads (RSA)

How to Create Responsive Search Ads from the Google Ads Interface

Complete and up-to-date guide about Google Ads Responsive Search Ads. Everything you need to know to create, analyze and optimize RSA Ads in 2024.

Responsive Search Ads (RSA)

Complete Guide: Responsive Search Ads 2025

Generative A.I. tools can help you get AI-powered ad copies tailored to your ads and based on ad performance. Artificial Intelligence is allowing Digital Marketers to look at other areas of accounts and be more strategic in a way that they probably wouldn't have done in the past.

SEM Management

Striving for Creativity with Artificial Intelligence

Google Ads Automated Assets is a new feature, currently in the beta phase, which provides advertisers with headlines and descriptions that add up to those created in Google Ads interface.

May 18, 2023

Google Ads Info & Updates

Google Ads Automatically Created Assets

What are the reasons why Google may disapprove your ads? Some of the reasons are: include telephone numbers, improper mention of brand names, specific products and services

April 26, 2023

SEM Management

Keep Google From Disapproving Your Ads

What are the tasks of a SEM Manager? Analyzing and managing accounts, updating creatives, optimizing structure and bids, reporting to clients, working to obtain new accounts, staying up-to-date on industry news, and creating commercial strategies, among others.

April 14, 2023

SEM Management

Do you optimize TIME properly as an SEM Manager?

How many headline combinations can a Responsive Search Ad have? RSA Ads optimization is still needed. It is hard to get 15 good headlines at first and once you get them there is still a chance that some of those headlines will not be shown.

April 14, 2023

Responsive Search Ads (RSA)

Achieve 2940 Combinations in Each RSA

Performance Max campaigns allow you to automate many of your tasks, optimize your time and at the same time allows to access all Google Ads inventory from a single campaign.

April 14, 2023

SEM Management

Should I Create Performance Max Campaigns?

Thanks to Responsive Search Ads This strategy is no longer necessary. Now, it is Google who tests for you, making life easier for you. Google will decide for you which texts to combine and display.

March 6, 2023

Responsive Search Ads (RSA)

Google Will A/B Test Your Ads For You

A/B testing is a fundamental technique to optimize your Google Ads campaigns. By testing different elements of your ads and analyzing the results, you can make informed decisions about what works and what doesn't.

February 8, 2023

Responsive Search Ads (RSA)

Google Ads A/B Testing

There are many questions, similar to the above mentioned, that arise around our competitors. And Google provides us with valuable information through the Auction Insights Report. We'll analyze all this into detail in this article.

February 8, 2023

SEM Management

How Many Impressions Do My Competitors Have?

Most SEM Managers spend a lot of time optimizing the Ad Strength of their accounts, obeying Google's premises. You must comply as much as possible with the "Technical Requirements" that Google asks for to make good RSAs, but if you say things that do not interest your users, then you will not captivate them.

February 3, 2023

Responsive Search Ads (RSA)

Is RSA Ad Strength a trap?

SEM managers have many tasks in their roof when it comes to managing and optimizing ad campaigns. From keyword research and ad writing to campaign management and analysis, there are many time-consuming tasks that SEM managers must tackle on a daily basis.

February 1, 2023

SEM Management

The 4 Tasks in Which SEM Managers Consume Most of Their Time

Ussing Tools to help you to find negative keywords is a great resource to optimize your search ad accounts. Dolnai has an algorithm called Cloud Words, included in his Ad Creator Tool, will allow you to have a list of all the words in the search term report with their KPIs added

December 21, 2022

SEM Management

How Do I Find Search Terms that Don't Convert?

It is important to always take care of the spelling of the keywords, especially when the ad text includes keyword insertion, because if a keyword with misspellings is activated, these will appear in the ad, providing a bad image to the consumer.

October 17, 2022

SEM Management

Spellcheck Keyword

Tools that help SEM account managers can be a great ally. Although they are sometimes perceived as threatening or tedious, they can help you optimize your time and go much further than manual tasks.

October 17, 2022

SEM Management

Afraid to Use Google Ads Tools to Multiply Your Performance?

How to protect your brand name from your competitors bidding on it. Tips on how to structure your account to reduce your CPCs. Keywords that mention your own brand name are cheaper than more generic ones.

October 14, 2022

SEM Management

Protect Your Brand Name From Your Competitors

When you create responsive search ads you can force certain headlines and descriptions to always appear in the same position. We explain how to do it, what Google thinks about this practice and how to avoid blocking texts and suffer penalties in the ad strenght by Google.

October 13, 2022

Responsive Search Ads (RSA)

Pinning Headlines and Descriptions in Responsive Search Ads

Improve the quality level of your account through search term -KW-Ad-LP correlation with a careful structure and quality ads. Don't rely on formulaic theories that have not been confirmed and work on your account.

October 13, 2022

SEM Management

Improve your Ad Ranking

Dynamic Search Ads (DSA) are used to locate customers who are looking for your product or service but do not it included as a keyword. An excellent way to save time and get relevant traffic.

October 11, 2022

SEM Management

Benefits of DSA Campaigns

Dolnai's tool will help you detect all the conflicting negative words that are blocking your keywords and hurting your traffic.

October 11, 2022

SEM Management

Negative KW Issues

Dolnai offers the possibility to analyze the performance of each asset of each ad individually to know which ones are chosen by Google and which ones should be modified to create better ads.

October 10, 2022

Responsive Search Ads (RSA)

How Do I Know Which Assets are Performing Well in my Ads?

Audiences in Google Ads allows you to segment users based on different criteria and reach the right user with the right message for less and better.

October 7, 2022

SEM Management

Optimize your Audiences in Google Ads

Responsive Search ads are more complex, with 15 titles and 4 descriptions you can reach more customers.

October 7, 2022

Responsive Search Ads (RSA)

How Responsive Search Ads Perform

If you want your ads to stand out among Google search results you should use Ad Text Capitalization. A basic but powerful technique to increase CTR.

October 7, 2022

Responsive Search Ads (RSA)

Ad Text Capitalization Techniques

Broad match is a type of KeyWord match which is often recommended when an account is just starting up, has low traffic, etc.... However, there are Risks to bidding on Broad Match as you will be targeting a broader audience than using other KeyWord match options.

Google Ads Info & Updates

Do you trust Google with broad match?

Your ads are written for people, Google uses technology, it does not have feelings, its algorithm is not able to feel a text as people do

Responsive Search Ads (RSA)

An Excellent Ad Strenght does not Guarantee a Great Ad Performance

The 404 code is a "server status message" (status code) that appears when a user tries to access a site that does not exist

SEM Management

How to Find and Fix 404 Errors

To know if your site is safe, you should go to the beginning of the web address and check thty the final url is https:// instead of http://

SEM Management

Understanding Landing Page Security: HTTP and HTTPS

Redirects are an additional step and delay reaching the final destination, it will directly affect the pagespeed rating of your ads.

SEM Management

Avoid Redirects in your Landing Pages

Cristina Jimenez

Google Ads currently offers different types of campaigns to promote your brand online and reach a greater number of potential customers.

Responsive Search Ads (RSA)

Advantages of Google Ads Search Campaigns

Tips for creating effective Google ads and get more conversions

Responsive Search Ads (RSA)

12 Top Tips to Make Your Ads Perform Better

Including some Call to Actions in your ad will increase the CTR in your account.

Responsive Search Ads (RSA)

Call to Action Benefits in your Ads

Writing the best copies for your Google Ads takes a lot of time. Our Ad Creator can help you create the best performing ads.

Responsive Search Ads (RSA)

Avoid Mistakes in your Ads

Adding new keywords will help you to find queries you are not covering and detect new product opportunities

SEM Management

Tips to Add New Keywords

Cristina Jimenez

Ad extensions are elements that optionally are shown below the ads and allow to complete the information, improving their performance and obtaining more conversions.

SEM Management

Get Maximum Performance with Ad Extensions!

Cristina Jimenez

The recommendations that we find in the Google Ads interface is a section where you will find tips to, according to Google, improve your performance and raise the optimization percentage of the account.

SEM Management

Should I Follow Google Ads Recommendations?

To improve the performance of our Google Ads accounts we must have the best possible Responsive Search Ads. With Dolnai Ad Creator you'll be able to see, at ad level, those headlines and descriptions not performing well. Find where a headline is performing well or bad.

Responsive Search Ads (RSA)

How to Pull the Asset Details Report for all RSA Ads?

Google has greatly developed machine learning techniques and that is very powerful. It allows micro-granular targeting as well as showing the perfect creative to every customer persona. We'll tell you why Google launched the ad format called Responsive Search Ads.

September 9, 2022

Responsive Search Ads (RSA)

Why did Google Launch Responsive Search Ads?

Effective advertising has to be excellent in 2 fundamental variables: Segmentation and creativity.‍ If we get to impact the right people and tell them what we can do for them, our advertising efforts will pay off.

September 8, 2022

Responsive Search Ads (RSA)

SEM Managers Need Help