When managing paid traffic on Google Ads, it's also important to consider the organic traffic your website is receiving.
You could say that these two areas are two sides of the same coin—our Google search traffic.
SEO and SEM traffic are interrelated and feed into each other; in other words, one influences the other and vice versa.
SEO data can provide valuable insights to help optimize SEM campaigns, while SEM data can also provide valuable, and often much faster, feedback to help optimize SEO performance.
From the user’s perspective, this distinction barely exists. While it's true that users are increasingly aware of sponsored search results and digital advertising in general, they don’t usually think in terms of “organic” vs “paid” when visiting websites—at least not the average user.
Having maximum control over the searches where you appear is crucial to optimizing your web traffic.
Thanks to the Blended Traffic tool, at Dolnai we’ve taken our clients’ acquisition strategies one step further.
Blended Traffic helps you gain control over both your SEM Keywords and your SEO Keywords. This allows you to build much more advanced and effective strategies that ensure maximum presence at the most optimal cost for your goals.
You’ll find search terms where you rank first in SEO but were overpaying with high CPCs in SEM. In those cases, you’ll want to reduce your paid impression share—or even drastically lower your bids.
You’ll also discover searches where you have no presence in SEO and need to reinforce with SEM. This will be key to ensuring visibility in the searches that matter most to you.
There will also be other terms—typically your branded ones—where you’ll want to dominate as much space as possible. Here, you’ll be able to measure the Combined CTR across both SEO and SEM, allowing you to set minimum thresholds and, if not met, make bid adjustments to secure preferred placement.
There are many possibilities that open up with this algorithm, and we encourage you to test it and take full advantage of it in your campaigns.
It will be a game changer.
You can launch the Blended Traffic Report by clicking on the “New Report” button.
Blended Traffic SEO vs SEM
In this report, you’ll find extremely valuable information about which Keywords you’re using in SEM, which ones in SEO, as well as the combined CTR across both.
Don’t wait—start analyzing your Blended SEO and SEM Traffic now.
