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SEM Management

Updated on
➡️
October 7, 2025

The midnight trap in your campaigns

Author:
 
Manuel Arrufat

I want to tell you a little story about something that happened with a client the other day.

He was convinced his campaigns were running fine… until we looked at his data with Time Map, our new feature.

Guess what we discovered?
Every day, at 00:00, Google resets daily budgets.

And what happens then?
It starts showing ads like there’s no tomorrow.

The result?
👉 CPCs go up.
👉 CPAs go up.
👉 And budget gets burned in hours that don’t convert.

The consequence?
When the profitable hours arrive — the ones that actually convert — half of the budget is already gone.

With Time Map, everything becomes clear:

Dolnai Time Map
  • Impressions, CPC, conversions, and cost/conv broken down by hour and day.  

  • 3D graphs showing you exactly where you’re losing money and where you’re making it.

  • A precise map to segment smarter and invest only where it pays off.

If you’re already a client, Time Map is active in your account. My recommendation: try it right now and extract insights Google will never show you.

If you’re not a client yet, we’ll let you test it with just 1 account. You won’t be able to download the data, but what you see will blow your mind.

👉 Try it and then tell me it’s not worth it.

Manuel Arrufat
Updated on_
October 7, 2025
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