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Responsive Search Ads (RSA)

Google Will A/B Test Your Ads For You

Cristina Jiménez
Updated on_
October 24, 2023

Do you remember when in order to test which copy worked best you needed to perform A/B testing?

Remember when you only had 3 Headlines and 2 Descriptions to get a click?

Back then you complained about lack of space.

How much time have you spent creating ads that are similar, varying creatives to see where the best results were achieved?

Thanks to RSA Responsive Search Ads This strategy is no longer necessary. Now, it is Google who tests the hedlines in your search ads for you, making life easier for you. Google will decide for you which texts to combine and display.

It only asks you to fill out 15 headlines and 4 descriptions.

Only?

Of course, you may be thinking, but where do I get 15 good headlines for each ad now? I have so much work to do today…..

The reality is that eventually two things happen:

  1. You fill out the first headlines with good copies and the rest with repeated texts or empty phrases that do not add value.
  2. You get bored and you stay halfway.

Sometimes, you even get involved with pinning headline positions in those texts that you like and end up blocking the rest.

In the first scenario you run the risk of having your ad tested with bad copies and not getting a single click.

In the second one, you are penalized by Google for having an ad with poor Ad Strength which may lower your CTR and your skyrocket CPCs .

Then what? 

When don't have time for everything, then you give up on some tasks and continue with your life.

But what if there was a tool that will complete the 15 headlines automatically with quality copy, without repeating yourself over and over again?

And what if it detected the worst headlines and proposed alternatives that work?

Of course, keep dreaming.

Well, there's no need to dream anymore, AdCreator by Dolnai does the aforementioned. All you have to do is review those copies and upload them easily thanks to its Editor-friendly format.

Are you going to keep complaining about the work that goes into creating good RSAs or are you going to make the smart move?

No need to say more.

I can't do more for you to make the smart decision.

Greetings.

Cristina Jiménez
Updated on_
October 24, 2023
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