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SEM Management

Keywords with the Potential to Get more Conversions

Cristina Jiménez Gómez
Updated on_
September 13, 2023

In many accounts, a few keywords get most of the conversions. We should take special care of them by analyzing the traffic and optimizing the budget assigned to them for reaping significant benefits. Normally, locating and keeping them well-optimized is complicated in accounts with complex structures.

Dolnai offers you a specific algorithm to help you assign the exact budget to these star keywords and optimize it to the maximum, called High Opportunity Niches. This will show keywords from your account that have very good results but might need more budget.

We encourage you to watch the video and try it out for yourself!

The results will not leave you indifferent.

Welcome to another video. This time we´ll learn how to get better performance from Google Ads with Dolnai's tool.

This time, we're going to talk about how to find words with a lot of potential but aren't performing at their best but could provide significant benefits by increasing their budget.

These star keywords are marked in the High Opportunity Niches section where a selection of words is shown that meet three key requirements:

  1. They have a low Impression Share (which means they could have had more impressions if they had more budget)
  2. Good cost per conversion
  3. Good ROAS (return on ad spend)

In other words, these are more than profitable keywords.

In this section, we can see in each row the selected keywords and to the right their KPIs for the period.

To understand it better, let's see a specific example.

We can see how the keyword [asegura] has had an improvable Impr. Share, being only 31%, it has quite a bit of traffic in the period, a good CTR and a good conv./value, in addition to having an excellent ROAS (return on ad spend) of 23.03.

It's true that most accounts currently have automatic bids, so you couldn't manually increase the budget for that specific keyword. But you could study the possibility of increasing the budget for its campaign.

The only thing you need to do as an SEM Manager is to review the list of keywords it suggests and, knowing how your account works, choose which ones would be interesting to increase the budget on.

In a short time, you'll notice significant changes and better performance of the account on these keywords that can provide such an interesting return.

Often, most of the qualified traffic focuses on a few keywords, so a small budget increase can make a significant impact on the account.

Remember that while it's essential to maintain an optimized account structure, you should focus on these keywords and maximize your audience.

Cristina Jiménez Gómez
Updated on_
September 13, 2023

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