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SEM Management

Keywords with the Potential to Get more Conversions

Cristina Jiménez Gómez
Updated on_
April 22, 2024

In most accounts, a large portion of the conversions are concentrated on a few key words. Therefore, their performance must be monitored and analyzed with special care.

Attention should not only be paid to the traffic they generate bids for, but it is also necessary to optimize the budget assigned to them to achieve the maximum possible performance. Normally, it is complicated to locate them and keep them well-optimized in accounts with complex structures or with a large number of keywords.

Dolnai offers several specific algorithms to help you allocate the exact budget to these star keywords and optimize it to the maximum. Based on AI, they will analyze the overall performance of the keywords in your account, ad groups, and other elements to detect where there are opportunities to convert more at a good cost.

These sections are found in the Lost Opportunities section under the High Opportunity and Cheap Leads subheadings. In these, keywords with notable performance such as good ROAS and cost per conversion compared to the rest of the account are highlighted. The idea of this section is for Dolnai to locate for you keywords where it might be interesting to allocate more budget or analyze their traffic to create new similar keywords that also attract quality traffic.

Try it with your account and discover gold mines of opportunities to convert more!

The results will not leave you indifferent.

Welcome to another video. This time we´ll learn how to get better performance from Google Ads with Dolnai's tool.

This time, we're going to talk about how to find words with a lot of potential but aren't performing at their best but could provide significant benefits by increasing their budget.

These star keywords are marked in the High Opportunity Niches section where a selection of words is shown that meet three key requirements:

  1. They have a low Impression Share (which means they could have had more impressions if they had more budget)
  2. Good cost per conversion
  3. Good ROAS (return on ad spend)
  4. Due to its Low Impression Share, conversions have been missed.

In other words, these are more than profitable keywords.

In this section, we can see in each row the selected keywords and to the right their KPIs for the period.

To understand it better, let's see a specific example.

We can see how the keyword "wasker" has had an improvable Impr. Share, being only 10%, it has quite a bit of traffic in the period, a good CTR and a good conv./value, in addition to having an excellent ROAS (return on ad spend) of 94.

It's true that most accounts currently have automatic bids, so you couldn't manually increase the budget for that specific keyword. But you could study the possibility of increasing the budget for its campaign.

The only thing you need to do as an SEM Manager is to review the list of keywords it suggests and, knowing how your account works, choose which ones would be interesting to increase the budget on.

In a short time, you'll notice significant changes and better performance of the account on these keywords that can provide such an interesting return.

Often, most of the qualified traffic focuses on a few keywords, so a small budget increase can make a significant impact on the account.

Remember that while it's essential to maintain an optimized account structure, you should focus on these keywords and maximize your audience.

Cristina Jiménez Gómez
Updated on_
April 22, 2024
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