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SEM Management

Performance Max Campaign Metrics Split by Channels/Networks

Ángel Simancas
Updated on_
February 16, 2024

Almost everyone running Google Ads campaigns these days is concerned about the lack of data available regarding Performance Max campaigns.

4 of the main concerns are:

   1. Performance metrics split by networks

   2. Performance of Text, Image and Video assets

   3. Product performance

   4. Placements performance

Performance metrics split by networks

Currently advertisers can’t even guess where their budget is going when it comes to Performance Max campaigns. They wonder what is the cost per shopping part in PMax, the cost per Display in Pmax, cost per video in PMax, and so on.

Cost allocation across networks

PMax Cost allocation across networks not available on Google Ads interface
PMax Cost allocation across networks not available on Google Ads interface

Now, with Dolnai PMax tool you will be able to see and analyze Performance Max budget allocation by network.

Dolnai PMax Tool, PMax Cost allocation across networks
PMax Cost allocation across networks with Dolnai PMax tool

But not only that...you will see other performance metrics of your PMax campaigns such as:

Clikcs across PMax networks

Conversions across PMax networks

Conversion Value across PMax networks

Performance Max Campaign Metrics Split by Channels
Performance Max Campaign Metrics Split by Channels

Moreover, you will see the evolution of these channels:

Evolution of performance metrics split by channels in PMax
Evolution of performance metrics split by channels in PMax

Evolution of Conversions by Channels in PMax
Evolution of Conversions by Channels in PMax

Performance of Text, Image and Video assets

Advertisers work with a mixture of assets in their asset groups (Images, Texts, Videos) and need to know their performance metrics. Nevertheless, Google does not provide much information.

Until now, it’s been impossible for advertisers to, i.e., tell which variations of images (with or without text) work best. But not anymore…

Now with Dolnai PMax tool you will have performance data regarding your assets in Performance Max campaigns.

   - PMax Assets → Converters

   - PMax Assets → Traffic Generators

   - PMax Assets → Wasted Budget

   - PMax Assets → Ugly Assets

   - PMax Assets → Zombie Assets

Read more on our post about Performance of Text, Image and Video assets in PMax campaigns.

PMax Product Performance

Although Google Ads shows some reports regarding product performance, it is necessary the use of other tools to analyze and optimize product performance.

Dolnai PMax tool provides you with a "Product Radiography", clustering your products in different buckets based on their performance:

   - PMax Products → Converters

   - PMax Products → Traffic Generators

  - PMax Products → Wasted Budget

   - PMax Products → Ugly Products

Read more on our post about PMax Product Performance.

Placements performance

In this section you will find the Display and Video placements where your ads showed, with performance metrics for each of those placements.

Although in the PMax context it is not allowed to exclude placements at the campaign-level, it is always a good practice to analyze your PMax placements in order to exclude at the account-level those that are draining your budget.

Keep reading our post about:

   - PMax Placements Performance

   - How to Exclude Placements in Performance Max campagins

Ángel Simancas
Updated on_
February 16, 2024
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