📉 Are you paying more per click but seeing the same (or fewer) conversions?
📉 Are your branded keywords becoming absurdly expensive?
📉 And does "inflation" no longer cut it as an excuse?
Then you might be facing one of the most invisible — and most damaging — trends in Google Ads right now: 👉 Double Serving.
It’s when Google shows more than one of your own ads for a single search.
Sounds like a win, right? More visibility = more clicks?
Wrong.
Here’s what really happens:
❌ Your CTR drops
❌ Your Quality Score tanks
❌ Your CPCs shoot up
All of this happens without you changing a single thing in your campaigns.
Welcome to the new battleground Google quietly launched.
Back in 2003, Google banned this tactic after catching on to clever advertisers trying to dominate entire results pages (👀 hi, eBay).
The user experience was terrible — one brand, multiple ads, mostly affiliates.
But in 2025… it’s back.
The difference?
Now it’s disguised:
Google runs two parallel auctions per search.
And this change feeds the inflation spiral of rising bids — across all positions.
The result? Every click costs more.
The days of fair competition in Google Ads are over.
Now, only businesses with strong enough margins can afford to play.
"We're improving the user experience."
😐 Sure.
The reality?
It’s about boosting their own revenue.
And if Google earns more from your campaigns, your costs inevitably go up.
That’s where Dolnai comes in.
We’ve developed an algorithm that detects exactly when and where Double Serving is hitting your campaigns.
🔍 We show you which keywords are affected
🛠️ We help you restructure and minimize the damage
💡 Because while you can't stop Double Serving, you can outsmart it.
Double Serving is already impacting branded keywords — and it’s quickly spreading to generic ones.
If you ignore it, your costs will keep climbing without explanation.
✅ Do what smart advertisers are already doing: Audit your account with Dolnai.
One tool. Total clarity.
