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SEM Management

How Do I Find Search Terms that Don't Convert?

Cristina Jiménez
Updated on_
January 11, 2024

Finding keywords that help you convert is one of the main tasks of a Google Ads Account Manager. However, it is also essential adding Negative Keywords to block the search terms that don't convert.

Depending on how you manage your negative keywords you will be more efficient on your ad spend.

A high percentage of daily searches are new terms that were not taken into account when you first launched your campaign. This means that there are new terms that will hurt your account, but... How do we know which terms to add as negative keywords?

As a Google Ads campaign manager, having a periodic review of search terms is essential to find terms that are wasting your budget without converting. Adding negative terms that do not lead to conversions will lower the CPC of the account, as well as increase the quality of your traffic and therefore generate more conversions.

Adding Negative Keywords will prevent your ads from being shown to customers who are not really interested in your product or service.

Using tools to help you find negative keywords is a great resource to optimize your search ad accounts.  At Dolnai we have a tool called Cloud Words that will allow you to get a list of all the unique words found in the search term report with their KPIs aggregated. With this tool you will be able to analyze your Search Term reports much faster.

Dolnai Cloud Words Tool
Cloud Words in AdCreator Tool by Dolnai

You also have the option to break it down by campaign in case you are interested in negativizing in certain campaigns of the same account.

Try Cloud Words here.

Cristina Jiménez
Updated on_
January 11, 2024

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