SEM Management
For too long, advertisers have had to settle. They've focused on maximizing Revenue, optimizing for ROAS, or basing bids on simple Gross Margin calculations. But that era is over. Introducing the Bid to Profit tool from Dolnai—a revolutionary step that takes your Shopping strategy beyond simple margin attribution and into a truly profit-driven bidding approach.
Some advertisers say “I already know my gross margins, what's new?"...
Well, you may know your gross margins, and that’s a great start. But let's be honest: Gross Margin doesn’t tell the whole story. Your bid strategy is only as good as your data, and if that data doesn't account for all the costs of a sale—from fulfillment to returns to platform fees—you're optimizing your bids with an incomplete and often misleading figure. You're leaving money on the table without even knowing which products are truly profitable.
If you can’t attribute the real cost of acquisition and fulfillment to a specific product (SKU), how can you confidently set a maximum CPL or target ROAS?
The Bid to Profit tool solves this complexity by acting as the central intelligence hub for your e-commerce business. It seamlessly connects all your essential data sources—from your storefront (Shopify) and ERP, to your advertising platforms (Google Ads, Meta Ads, TikTok), analytics tools (Google Analytics), and many more data sources.
This unification allows us to attribute the real Contribution Margin down to the precise SKU level. This is the metric that matters, as it factors in all variable costs, giving you the most accurate picture of your true profit per product.
We move from using an estimated Gross Margin to the scientifically accurate Contribution Margin. This means your bids are optimized not just to drive sales, but to maximize profit.
Instead of applying a blanket margin across all products, you now know the exact profitability of every single item. This allows you to aggressively bid on your highest-margin products and scale back on underperforming ones.
Eliminate the tedious, error-prone manual process of consolidating spreadsheets. All your data is updated automatically and instantly translated into a powerful new bidding signal for your ad campaigns.
Are you ready to stop optimizing for vanity metrics and start bidding for genuine profit?
At the moment, this functionality is not available to everyone, only to a few. If you are interested in improving the profitability of your campaigns with Bid to profit, sign up for the waiting list, and as we enable new spots, we will allow you to use it.
Click here to join the waiting list to see the Bid to Profit tool in action, or contact our team to learn how quickly we can integrate your data and transform your Shopping campaigns.
You will get surprised to see your own data from a perspective never seen before.
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