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Ad Text Specifications for Google Ads Performance Max

Ángel Simancas
Updated on_
January 12, 2024

In the dynamic landscape of Google Ads, understanding the intricacies of ad-text specifications is paramount to unleashing the true power of your Performance Max campaign.

Asset Groups lie at the heart of this strategy, formed from a blend of images, logos, headlines, descriptions, videos, and audience signals meticulously curated during the creation of your campaign.

These assets, akin to puzzle pieces, are automatically interchanged based on the specific Google Ads channel where your ad is displayed, be it on YouTube, Gmail, Search, or others.

The magic lies in the seamless assembly of these assets to craft compelling ad formats tailored to your campaign goals, with the ad preview editor serving as your window into the myriad creative combinations at play.

Whatch this YouTube video about Ad Text Specifications for Google Ads Performance Max, or keep reading the instructions below.

Instructions for Building an Asset Group

   1. Define Your Asset Group Theme

Kickstart the process by assigning a distinctive name to your asset group, encapsulating the overarching theme or audience focus. While only one asset group can be set up before the campaign goes live, the flexibility exists to incorporate additional asset groups later on.

   2. Direct Ads to the Final URL

Ensure that your ads lead to the Final URL of your choosing. If the Final URL expansion feature is activated, additional URLs within your domain may come into play when deemed relevant, broadening the scope of your campaign's reach.

   3. Craft Your Asset Group with Precision

The heart of the matter lies in populating your asset group with text, images, videos, and assets, each adhering to specific requirements. This process involves:

  • Text: Craft compelling headlines and descriptions that align with your chosen theme or audience.
  • Images and Logos: Visual elements should be eye-catching and relevant, contributing to the cohesive narrative of your campaign.
  • Videos: Engaging videos can be seamlessly integrated into your asset group, enriching the overall user experience.

It's crucial to note that if Final URL expansion is activated, Google may dynamically alter your Final URL based on the user's search query, generating a dynamic headline, description, and additional assets to align with the content of the landing page.

Find here the Text Specifications published by Google:

Ad Text Specifications for Google Ads Performance Max
Ad Text Specifications for Google Ads Performance Max


Now it is on you to monitor your PMax campaigns and analyze performance.

Ángel Simancas
Updated on_
January 12, 2024
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