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SEM Management

Performance Max Ad Schedule & Locations

Ángel Simancas
Updated on_
March 21, 2024

If you want to see performance Max campaign data by Time and Location on Google Ads interface, you can do so by selecting the relevant PMax campaign and clicking on “Locations” or “Ad Schedule” in the left menu.

Ad Schedule and Locations in Google Ads interface
Ad Schedule and Locations in Google Ads interface

Performance Max AdSchedule

Performance by day/hour in PMax Campaigns

On Google Ads interface, go to the left menu and click on: “Ad Schedule” > “Day & Hour” (you can also choose to see the same data by Day or by Hour instead).

Performance Max Ad Schedule
Performance Max Ad Schedule

This data is somehow difficult to analyze as you have to go Campaign by Campaign in order to be able to see the data.

Performance Ad Schedule set up

To set the days and hours that you want your ads to be shown, go to "Ad Schedule" > "Ad Schedule" and click on the pencil icon (edit).

Date and Time selection. Performance Max Ad Schedule
Date and Time selection. Performance Max Ad Schedule

Now you just have to select the times that you want to run your pmax ads.

PMax Ad Schedule set up
PMax Ad Schedule set up

Is it possible to make bid adjustments based on Ad Schedule in Performance Max campaigns?

Bid adjustments based on AdSchedule is not allowed in the pmax context…although it might seem it is:

Performance Max Ad Schedule Bid Adjustment (not allowed)
Performance Max Ad Schedule Bid Adjustment (not allowed)

However, you can stop your ads from serving at certain times (which would be like a -100% bid adjustment).

You just have to analyze your performance by time and decide whether stopping your pmax ads from showing at certain times is worth it.

With Dolnai PMax tool you will be able to assess performance of PMax campaigns.

Locations in Performance Max Campaigns

Performance by Location in PMax Camapaigns

To see performance data by location in the Google Ads interface, go to the left menu and click on: “Locations” > “Locations”

Performance Max Locations
Performance Max Locations

Note that on the top-right side of the table there is a dropdown menu where you can select to see the “Targeted Locations” or “Matched Locations”.

Performance Max Targeted vs Matched Locations
Performance Max Targeted vs Matched Locations

This way you will be able to see i.e. if you are showing your ads in places that you did not intend to target. This happens a lot, when advertisers think that they are targeting one country or city and find out that their ads are showing in countries and/or cities they did not want to target.

Add Locations to Target in PMax Camapaigns

To add locations to target in your Performance Max campaigns, select your PMax campaign and then click on "Locations" > "Locations" and click on the pencil icon (edit).

Menu Locations to Target in PMax Campaigns
Menu Locations to Target in PMax Campaigns

Now you just have to enter the locations that you want to target.

Locations to Target in PMax Campaigns
Locations to Target in PMax Campaigns

Exclude Locations in PMax Camapaigns

To exclude locations in your Performance Max campaigns, select your PMax campaign and then click on "Locations" > "Excluded" and click on the pencil icon (edit).

Menu Exclude Locations in PMax Campaigns
Menu Exclude Locations in PMax Campaigns

Here you just have to enter the locations that you would like to exclude.

Performance Max Locations Exclusions
Performance Max Locations Exclusions

Is it possible to make bid adjustments based on Locations in Performance Max campaigns?

Bid adjustments based on Locations is not allowed in the pmax context…although it might seem it is:

Performance Max Locations Bid Adjustment (not allowed)
Performance Max Locations Bid Adjustment (not allowed)

You just have to analyze your performance by locations and decide whether stopping your pmax ads from showing at some locations is worth it.

You can see how your PMax campaign is performing with Dolnai PMax tool.

Ángel Simancas
Updated on_
March 21, 2024
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