Step-by-step guide to download the auction insigths report of the new Google Ads platform

To do this we will need to go to the drop-down menu to the left of your screen and click on Insights & Reports, and then on Report Editor.

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Now, to the right of the predefined reports we click on view all. Scroll down all the way to the Auction Insights section and select “Search-Keyword". 

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Now here on the right side, it's very important not to forget to add the following 3 IDs: Keyword ID, Campaign ID, and Ad-group ID. (It doesn’t matter in what order you do it.)

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Next, select the dates on which you want to run your report. These have to coincide with the ones you will select later in the Dolnai platform. For this explanation, I will pick the first half of June. Now we download the report in the following format “cv.gz”

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For comparison purposes, we need to also download the report of the previous period. For this, we only need to click on the left arrow and the dates automatically change . We download the previous report in the same format ”cv.gz”.

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That’s it. Now we have the reports to be submitted to the Dolnai platform in order to run the competitor analysis or a full report including competitors.

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