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Responsive Search Ads (RSA)

Ad Text Capitalization Techniques

Cristina Jiménez Gómez
Updated on_
October 24, 2023

Would you like to make your ads stand out among Google search results so that users are left with the most relevant information about them?  Capitalizing the first letter of the main words in your ads will help you achieve this. 👍

It has been proven that capital letters help to capture the user's attention, increasing the chances of getting the coveted click that will lead to conversion. Highlighting the words that the user has searched for and other advantages that your company offers will help you increase traffic to your website. 

Unfortunately, to get the best results from this technique it is not enough to capitalize all the words in your ads indiscriminately, abusing this technique entails two risks, on the one hand, to show unattractive ads with an unprofessional or careless appearance and on the other hand, that your ads are disapproved by Google. This usually happens when all the letters of a word are capitalized, which is only allowed when it is an acronym.

At this point, it is normal that the priority of capitalizing texts will take a back seat in your account optimization priorities, which will lead you to lose many conversion opportunities. To help you squeeze the full potential of this good practice, Dolnai offers you a tool that will analyze your ads and in a few seconds will help you to maximize this technique without running the risk of being disapproved. From the ad report, the tool will detect where capital letters could be implemented in your ad titles, offering you the texts with the capital letters already implemented.

This tool offers great customization flexibility, allowing you to create lists of words that you are not interested in capitalizing in your specific case, in addition to other predefined words such as prepositions, conjunctions, etc. That have been empirically proven to be better kept in lowercase. 

Check Dolnai tools here!

Cristina Jiménez Gómez
Updated on_
October 24, 2023
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