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SEM Management

Avoid Redirects in your Landing Pages

Cristina Jimenez
Updated on_
October 24, 2023

Redirects are a method used that interrupts the browser when accessing a specific page and sends traffic to another URL, that is, the user accesses a page other than the one they requested. This happens without warning and without knowledge.

These redirects are an additional step and delay reaching the final destination. It will directly affect the pagespeed rating of your ads, so avoiding as many redirects as possible will be vital to improve the performance of your site and the performance of your account.

Example of redirects

There are redirects that are often very useful but only use them in specific cases:

  1. When a page has been moved to another address.
  2. Connecting a website to a new one

This type of redirects are known as permanent redirects or 301 redirects. 

Most of the time we don't know if we are sending users to a different site when they click on a link to visit our web page and some methods can be tiresome and require programming knowledge. To facilitate this work, Dolnai offers an excellent audit of URLs to detect in a few seconds any type of redirection that your website has You can analyze the urls of your ads and extensions. Optimize your ads in an easy way without wasting time. 

Try the Ad Optimization tool and find out if there are redirects in your account!

Cristina Jimenez
Updated on_
October 24, 2023
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