The future of your business will depend on only 120 characters... YES! Your ads will be responsible for captivating your future customers.
The person in charge of writing ad creatives has the responsibility to make them attractive and capture the customer's attention in order to make advertising campaigns a success.
The world of Google Ads is immense, there are infinite ways to approach the customer to sell the same product or service. To find the winning formula it is essential to create an ad that connects with your target audience and shows trust and credibility. Beyond this, there is a fundamental requirement to achieve these objectives...that your ads are correctly written!
As we have already explained in previous posts, one of the variables that determines the Quality Score, is the CTR of the ad, so, we must not overlook any kind of spelling or grammatical error in your texts to earn that click ⭐.
Accidents when writing ads are very frequent, usually the account manager works against the clock and does not have time to review the contents thoroughly. Underestimating this task is frequent when there are hundreds of things to do, but, a simple mistake could make your potential client choose from the options shown and screen and not only that, but perceive an unprofessional image of your brand.
It is essential to frequently review the wording of texts, keywords, titles, descriptions and extensions. Before publishing an ad read them several times, detect mistakes made when writing fast, check the lowercase and uppercase, punctuation marks, accents ... etc..
If you use a misspelling strategy, it should only be on keywords, never in the texts of your ads or if these keywords are included in the texts with the keyword insertion.
As it is foreseeable, this task requires a lot of time and attention to detail that you may not have, to put an end to this problem, the Dolnai Ad Creator offers a tool that allows you in a few seconds to make a complete review of your texts, their style and correlation with the LP and the KW of your ads. Thanks to it, you will be able to allocate your valuable and scarce time to perform strategic tasks within the account, thus forgetting the tedious task of creating thousands of headlines.
And above all, remember that the correct management of your ads will have a direct impact on the costs and performance of your campaign. Never forget to test your ads and try new styles, a lot has been said this 2022: test, test, test....
Testing is easier by using our Ads Radiography Tool.