When writing your ads, do you end up using repetitive texts?
When creating Responsive Search Ad copy, it is very common to end up repeating headlines and descriptions. Repetitive content in the same ad has two consequences, on the one hand you are wasting real estate where you could be providing valuable information; on the other hand, if Google decides to show several of your repeated copies at the same time, the ad will be redundant and unattractive to the reader. In addition, it is very likely that the Ad Strength will be worse than in an ad with more varied copy.
The text ad has the objective to capture the attention of the potential customer with an attractive text that stands out from other results.
Ad Headlines should appeal to the product or service offered and include the keyword that triggered the user's search ✅. In addition, it should mention other stuff such as brand, social proof, offers and promotions, etc.
Descriptions should complement this information and include a call to action to get the user to click. Additionally, 2 Paths of 15 characters are included, which will appear as the visible URL, even if the Final URL is different.
In the description it is advisable to define the product or service that the user has searched for and convince the user that he/she will find the information he/she is looking for.
Due to the importance of including as much information as possible (in the most attractive possible way), it is common that advertisers end up using repetitive texts in their headlines and descriptions, because they run out of ideas. This should definitely be avoided.
AdCreator by Dolnai helps you with your Search Ads Headline reporting, detecting repetitive copies and generating new ones.