Brand Query Controller

Are you looking for a more efficient and professional way to control your Brand traffic? Avoid showing up for generic Keywords when users search for your brand. You'll pay much less, and both your ads and landing pages will be more relevant. ‍

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What's Brand Query Controller?

Brand Query Controller will alert you when a search mentioning your brand enters through a generic Keyword.
Oftenly, Google (improperly) triggers a generic Keyword for a brand-related search.
Reduce your spending by compelling Google to activate the brand Keyword, with CPCs lower than the generic Keyword

Dolnai Conflict Negative KeyWords tool for Google Ads

Why Brand Query Controller?

Brand Keywords have a much lower CPC than generic Keywords. To reduce spending, it's essential that all searches mentioning your brand enter through a Keyword that contains it.

You visualize brand searches that activate generic keywords
Check how Google's algorithm doesn't always work in your favor
Reduce your spending by paying a lower CPC

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Advantages of using Brand Query Controller

Save budget by reinforcing your brand KeyWords
Ensure brand queries trigger brand KeyWords
Show relevant ads when users search your brand name

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Solution

To make this task easier and faster, Dolnai has developed Cloud Words, which makes reading the Search Term report much faster, taking only 5% of the time you currently spend.

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How does Cloud Words work?

You should provide the tool with your account's brand and sub-brand names (official brand, models you are known for, common misspellings, etc.). With this information, you will be informed of the searches where you have incurred a higher cost than usual due to bidding on a generic keyword rather than a brand keyword.

You will have all the searches where this phenomenon occurs and their KPIs so that you can understand their real impact.

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